who we are

First, you need to know how we work
Before you start working with someone you need to know more about them than how much the project is going to cost. You need to know how they work, where they've come from and where they are going.

We do not have account managers: the people you deal with are the people who do the work. We believe this direct contact gives us a better understanding of the project and makes us more responsive.

History
As a practising architect John Potter found himself dissatisfied with the quality of technical documentation he received from the manufacturers of construction products, too much of it was simply sales literature which did not provide the information he and other specifiers required.

The inevitable response to his critiques was 'can you do better?'

John was confident he could, so when, in 1979, he set up his own practice in Newcastle upon Tyne, UK, his business plan included the production of technical literature for the construction industry.

Manufacturers and government departments recognised the benefits of having technical literature which spoke clearly to architects and the business flourished. So much so, that in 1988 JPA Technical Literature was separated from the architectural practice and given its own identity.

The mid-nineties saw a great change in the way we work and the work we do. In 1994 literature production went completely digital (the last drawing board disappeared into the attic in 1997). In 1996 we designed our first CD-ROM and launched our first client website early in 1998.

And the future?
We will continue to provide our clients with communication materials in the most appropriate medium, and will take advantage of new technologies which are relevant to their needs. But at the centre of all we do will be the same goal with which we started over twenty years ago: building communication.

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